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Services Industry
Euronet Customer Support Center
ABOUT EURONET
- Euronet is a US originating venture and a global leader in processing secure electronic financial and payment transactions with 2,500 employees worldwide. Euronet presence in Serbia started in 2002 when the company started distribution and maintenance of ATMs and launched use of VISA and MasterCard systems in Serbia.
- In 2004 Euronet opened a Customer Support Center in Belgrade, currently employing over 50 multilingual operators and serving the world market in cooperation with the US team.
- Euronet Customer Support Center in Belgrade is one out of two global centers the company runs and takes advantage of time zone difference between USA and Europe, as well as outstanding language skills of the local workforce.
WHY SERBIA?
- While Euronet investment decision was initially market driven, the company selected Serbia over other countries in the region for the following reasons: Serbia offers Europe´s lowest corporate profit tax rate (10%), provides access to large Southeast European markets (60 million consumers) and has a large pool of a highly skilled labor.
- To successfully operate a global Customer Support Center, the company was looking for a location providing multilingual staff - Belgrade based operations serve its clients in many different languages.
SERBIA - EXPERIENCE
- Serbian market proved to be highly lucrative - introduction of VISA and MasterCard systems, launch of the national DINA card system and development of an ATM network in Serbia made local Euronet branch one of the most profitable business units in the whole group.
- Serbian market demonstrated a huge potential for further business expansion - the company expects annual 20% growth in revenues over the next 5 years.
- Customer Support Center staff demonstrated not only excellent skills and professionalism, but an exceptionally high employment loyalty - the staff retention rate is well above the average in the industry.
FUTURE PLANS
- Euronet plans to further expand its core business and introduce additional 100+ new ATMs throughout Serbia over the next 2 years.
- In addition to its existing operations, the company intends to expand its portfolio of services and launch a software development center exporting software solutions to other markets. Euronet operations in Serbia should soon reach 100 employees, including highly specialized software programmers.
RECOMMENDATIONS
- Use Serbia as your hub for further expansion in the region.
- Capitalize on the fact that Serbia has the lowest corporate profit tax in Europe.
- Exploit local market opportunities, in comparison with Central Europe, the region still contains many market niches to be exploited.