Creative Industry
- The architecture, publishing industries, advertising, video, and computer media industries are the most important sectors
- 96% of enterprises are micro-businesses with 1-10 employees
- The most profitable industries were music industry and motion picture and video production
Booming Industry In the recent years, creative professional services, namely architectural services, design and advertising, became leaders in creative production as well as promoters of innovative ideas and practices. The creative professional services are flexible, high-quality and export-oriented part of Serbian creative sector. Architecture, design industry and domestic advertising production are composed of a high number of smaller agencies, studios and enterprises that specialize in specific market segments and attractive services.
Abundance of Artistic Professionals The creative service market is comprised of a large number of individuals and non-corporate creative groups with extraordinary creative capabilities. The creative labor force accounted more than 5,700 high school and university-degree holders directly involved in creative services production. Additionally, there are more than 9,800 highly qualified persons engaged in supporting activities, such as engineers, IT specialist, actors, copywriters, and others. Many of the existing business are small size enterprises, especially in the design industry, which have a practice to employ staff part time.
Creative Hubs Belgrade, Novi Sad and Nis represent a significant concentration of creative sector enterprises, with strong infrastructure and distribution network channels, and a vast supply of creative workforce.

