Food Industry
- Over 6.12 million ha of agricultural area, with 60% of arable land
- Access to top quality seeds on the naturally rich soil
- The lowest usage rates of artificial pesticide in Europe
- Substantial areas for expanding organic production on more than 200,000 ha
Ideal Climate Serbia boasts ideal natural conditions for the growing of fruit. Its soil is still one of the cleanest in Europe, while most of the fruit is grown in perfect conditions, hand-picked, carefully stored, and packaged. Serbian fruit cultivation places an emphasis on quality and flavor. Additionally, Serbia's diverse climate and ample land resources create unique opportunities for the development of primary vegetable production.
Growing Presence Present in the whole world, from Japan to the United States, under Serbian brands and world's largest supermarket chains such as Tesco, Lidl, Asda, Spar, Carrefour, Metro, Idea, Leader price, Kopeika, and Rewe, Serbia is currently holding a solid but understated presence in the global fruit and vegetable market. Given its vast potential, the future certainly seems bright for Serbian products, as customers keep increasing orders for Serbian truffles, raspberries, apples, corn and other high quality produce. Currently, the industry exports juices, concentrates, purees, jams, and frozen and dried fruit. A number of markets are familiar with Serbian produce, namely Switzerland, France, Spain, Belgium, Germany, UK, Japan, Russia, and Belarus.
Top Quality Investment opportunities within the produce processing are based on the quality of raw materials that can be used in production. In addition, potential investors enjoy strong support from Serbia's recognized fruit research institutes. The creation of improved varieties and development of new cultivation methods are undertaken by a compound network of state-owned institutes, development organizations, and universities. Research is focused mainly on technologically advanced vegetable production and leads to high quality, environmentally friendly seeds and vegetable crop production.
The Largest Foreign Investors in Food Industry


